Napoleon from 2Pac’s outlaws is speaking

Napoleon from 2Pac’s outlaws tells his life story, talks about gangsters life in the masjid of Lakemba , Sydney, Australia.

Subhan Allah

Strengths Finder – My top five

From the book Strengths Finder 2.0 :

You better buy the book and read the introduction, then start taking the test after registering in the website www.strengthsfinder.com . From 34 themes of strengths these are my top five 🙂  

1. Learner: You love to learn . The subject matter that interests you most will be determined by your other themes and experiences, but whatever the subject, you will always be drawn to the process of learning

2. Analytical: Your analytical theme challenges other people ” prove it . show me why what you are claiming is true” in the face of this kind of questioning some will find that their brilliant theories wither and die.

3. Futuristic: Wouldn’t be great if… you are the kind of person who loves to peer over the horizon. the future fascinates you as if it were projected on the wall, you see in details what the future might hold and this picture keeps pulling you forward into tomorrow.

4.  Self-Assurance: is similar to self-confidence in the deepest part of you , you have faith in your strengths. you know that you able to take risk, able to meet new challenges able to stake claims and most important able to deliver.

5. Intellec: you like to think, you like mental activity , you like exercising the muscles of your brain stretching them in multiple directions.

Now I have to read part 2 from the book and see how I can apply my strengths ..

Marketing = War

From the marketing warfare book:

The best book on marketing was not written by Harvard professor nor by an alumnus of General Electric of even Procter & Gamble.

We think the best book on marketing was written by a retired Prussian general, Karl von Clausewitz. Entitled on war, the 1832 book outlines the strategic principles behind all successful wars.

Briefly there are 4  types of wars in marketing today.

Defensive warfare

1. Only the market leader should consider playing defense.

2. The best defensive strategy is the courage to attack yourself.

3. Strong competitive movies should always be blocked.

Example: launching Trac II razor the world’s first double bladed razor. The success of the Trac II set the future pattern for Gillette strategy ” two blades better than one” said Gillette’s advertising.

Offensive warfare

1. The min consideration is the strength of the leader’s position.

2. Find a weakness in the leader’s strength and attack at that point.

3. Launch the attach on as narrow a front as possible.

Example: Listerine is the bad-tasting mouthwash and used to brag about it ” the taste you hate, twice a day” . Scope became a strong No.2 brand by being the opposite a good tasting mouthwash.

Flanking warfare

1. A good flanking move must be made into an uncontested area.

2. Tactical surprise out to be an important element of the plan.

3. The pursuit is as critical as the attack itself.

Example: Mercedes-Benz flanked Cadillac by selling more expensive cars. But Mercedes continues to undermine its high-end position by selling cheaper versions of its luxury cars, such as its A-class and C-class vehicles.

Guerrilla warfare

1. Find a segment of the market small enough to defend

2. No matter how successful you become never act like the leader.

3. Be prepared to bug-out at a moment’s notice.

MCI started out as a guerrilla and became very successful with a number of attacks against market leader AT&T, including its friends & family program. Over time, however, MCI became arrogant and lost its way.

For more readings:

Based on Wikipedia  marketing warfare strategies are :

A type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over^{[citation needed]}. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market share.